Like probably a lot of people, I was a little wary of the social media explosion, especially when it came to businesses. What I understood of Facebook was that it was a personal social sharing site…and I wasn’t quite sure how business could fit into that equation. But eventually I saw the benefits–we could connect with customers in ways that we wouldn’t otherwise, and prospective customers in the area. We were building a social community. The most exciting way to share with fans was through photos. We could show looks we liked or projects we’d finished, or even projects in progress. Facebook had won me over.
Then came Pinterest. Pinterest, the entirely visual platform took exactly no time to win me over. Pinterest is a place to get inspired by other designers–both professional and DIY. It’s also a place to create mood boards. Say you want to reupholster your old sofa, but you’re not really sure of the specifics. You can search “upholstery” and “sofa” and you’ll get thousands of ideas! It’s like being able to cull from thousands of different design blogs, but they’re all in one place. If a client ever showed us a mood board like this for a room or a specific project, I’m sure it would be extremely helpful in the planning phase. After all, a picture is worth a thousand words. We’re also able to offer inspiration. Hopefully this is something our customers enjoy, too. By being able to differentiate our intersets through different categories (boards) I think perusing our design ideas can be less intimidating, and instead really exciting.
Happy pinning, everyone! Awaken the designer in you!